An online retailer wants to improve customer satisfaction and boost sales by showing shoppers product recommendations based on their browsing history and previous purchases. The marketing team decides to use advanced technology to tailor each customer’s experience. The use of ________ allows companies to personalize a customer’s online experience.

Emma goes to an online store to buy a new pair of running shoes. The website offers 50 different models, each with multiple color and size options. After browsing for 30 minutes, she feels overwhelmed and anxious, and eventually leaves the website without buying anything.

A company is launching a new digital marketing campaign to increase online engagement and sales. Before setting specific goals for the campaign, the marketing team meets to ensure their plans support the broader direction of the organization. Digital marketing objectives should always be aligned with what?

A marketing manager is designing a campaign that will reach consumers through their smartphones, tablets, and smartwatches. The campaign is optimized for mobile interfaces, ensuring messages are easily viewed and interacted with on these devices. Marketing developed specifically for smartphones, tablets, and smartwatches is referred to as what?