A company is launching a new digital marketing campaign to increase online engagement and sales. Before setting specific goals for the campaign, the marketing team meets to ensure their plans support the broader direction of the organization. Digital marketing objectives should always be aligned with what?
the competition’s strategy.
0%
a firm’s overall business objectives.
0%
goals of the organization’s top leader.
0%
cost reduction strategies.
0%

Question

A company is launching a new digital marketing campaign to increase online engagement and sales. Before setting specific goals for the campaign, the marketing team meets to ensure their plans support the broader direction of the organization. Digital marketing objectives should always be aligned with what?

the competition’s strategy.

0%

a firm’s overall business objectives.

0%

goals of the organization’s top leader.

0%

cost reduction strategies.

0%

Answer

the competition’s strategy.

Answer

a firm’s overall business objectives.

Answer

goals of the organization’s top leader.

Answer

cost reduction strategies.

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A company is launching a new digital marketing campaign to increase online engag...

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