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Spring 2025 Marketing (MKT-230-01)
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What is the process of putting one’s thoughts (meaning) into signs (symbols)?
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Which of the following offers the potential benefits of cost efficiency, repetition, and adding product value? Which of the following is a disadvantage of this promotional mix element?
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Some promotional programs are unsuccessful because marketers fail to generate awareness of which of the following?
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For which of the following reasons can promotion help keep prices lower?
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Jimmy John’s sandwich shop is conducting a contest in which customers are asked to name a new sub. The winner gets a free sub each day for one year and an appearance in one of the company’s TV commercials. This contest illustrates Jimmy John’s use of which element of the promotion mix?
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A spokesperson for Bob’s Red Mill Oats encourages television audiences to use its oats to make healthy overnight oats, which are served cold in the summer season. In this instance, Bob’s Red Mill Oats is using promotion to do which of the following?
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When a marketer makes an effort in promotion to point out the strengths and benefits of a specific brand, it is an attempt to build what type of demand?
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Malique works at a stroller manufacturer. Recently, the company has had to issue a massive recall because parts of the stroller have been found to be defective. A national newspaper published an article that is highly critical of the firm. Malique tries to handle the backlash from the recall and bad press, but his firm has no policies in place that provide him with guidance in this situation. He consults with Isolde, a crisis communication expert at a local college. Isolde suggests that Malique’s company develop crisis communication policies to deal with what kind of negative issues in the future?
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