classical

operant

primary

secondary

Stroop effect

Atkinson-Shiffrin model

sensory memory

self-reference effect

semantic encoding

acoustic encoding

visual encoding

effortless encoding

when a cat learns to drool at the sound of a can opener

when a dog plays dead, she gets a treat in order to encourage her to repeat the behavior

when a dog refuses to play dead

when a cat and a dog share the same water bowl

Belinda saw Mark receive a hug for cleaning his room. She is careful to clean her room because she saw Mark getting a reward for doing it.

Laurie wants to receive a smiley sticker and she knows from reading the rulebook that she will receive one if she behaves herself.

Craig wants to avoid being fired, so he follows the shop rules and does not smoke in the bathroom.

John observes Becky getting spanked for spitting out her carrots. Because he saw his friend get punished, John does not spit out his carrots.

lexicon

phoneme

baby talk

babbling

REM sleep

non-REM sleep

NREM

night terrors

idea

prototype

paradigm

schema