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2025.26046-27044.International Marketing (Gr. 1)

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Muller, the German diary company, wants to sell their

yogurts in Spain through Lidl, so Muller will send the products from Germany

to the Spanish Lidl warehouses. What mode of entry is Muller using?

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If Cupra wants to start selling its cars in South

Korea, the lowest risk mode of entry would be:

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Why might companies choose to adapt their distribution strategies in global markets?

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The Unilever company in Brazil uses the brand Kibon and the red & white heart logo, as its strategy is:

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The strategic

alliances are characterized by:

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Which pricing strategy is most suitable for markets requiring adaptation?

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What is a key driver for standardizing pricing in global markets?

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Which is the most appropriate mode of entry in international business

for a small enterprise with little experience and resources in international

markets?

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If a

company develops a technological patent and wants to internationalize it

quickly, but doesn´t have the economic and HR resources, the best way to do it

is using a:

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Cupra produces its cars in Spain, and now it is

selling a lot of cars in China through Chinese dealers. However, it wants to

decrease the entry taxes that the company has to pay for every car, as well as

the high logistic and transportation costs from Spain. The best way to do it

would be through:

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