Linamar (a company located in Guelph, Ontario) manufactures products that power vehicles and sell to private manufacturers

that produce automobiles. Which type of market does Linamar directly target?

Sleek Designs Inc. is producing its first

eReader. The company is striving to overcome some of the issues communicated by

customers about competitive products including screen glare and product

bulkiness. Sleek Designs Inc. is using a ________ approach in their new product

development process.

Introducing a new product into the market is

called ________.

The new product development process

usually starts with ________.

Laundry

detergent, candy, magazines, and fast food are purchased frequently by

customers. They are examples of ________ products.

Marketing intermediaries form an important

component of a company's overall value delivery network.

Demographic, economic, natural, technological,

political, and cultural forces form the ________ of an organization.