Which statement is most likely true about idea

generation in the new product development process?

Hallmark's classic "When you care enough to

send the very best" slogan appeals to which need category in Maslow's

hierarchy?

Under a ________ product development approach,

one company department works to complete its stage of the product development

process before passing the new product along to the next department and stage.

Companies often sponsor employee 'hackathons' or

encourage employees to develop new product ideas. When companies promote

innovation from within its ranks (employees) they are really promoting

intrapreneurship.

Above all else, new product development

must be ________.

________ is the act of obtaining a desired

object from someone by offering something in return.

Kallton is a multinational communications and

information technology corporation. Its principal products are mobile

telephones and tablets. It recently announced on its website that customers can

suggest ideas for its upcoming product model. Contributors of short-listed

ideas will be adequately rewarded. In this case, Kallton is using ________ to

generate new product ideas.

Lilly's, a furniture retailer, sells low-end

furniture and accent pieces that are targeted toward lower-income consumer

groups. Lilly's most likely segments the consumer market based on ________

variables.