Which of the following would be placed in the

'Publics' category in the microenvironment?

A new product must have the required functional

features and also convey the intended psychological characteristics.

NSNB Seafood, a wholesale lobster distributor,

groups its customers by regions in Canada, such as Central, Atlantic, Pacific

and Prairies. For each region, NSNB Seafood tailors a different set of

advertisements and promotions. The supplier is segmenting its market according

to ________.

Which of the following demonstrates the real

value of a company's marketing research and information system?

A

baby boomer decides to purchase a BMW to impress others with his/her success. This

illustrates the importance of understanding the role of ________ in the

marketing process.

Resellers are distribution channel firms that

help the company find customers or make sales to them.