________ means that consumers are likely to

remember good points made about a brand they favour and forget the good points

made about competing brands.

Which of the following needs in Maslow's

hierarchy is generally satisfied last?

According to Maslow's theory, safety and social

needs must be fulfilled after self-actualization needs.

Which of the following is true of strategic

planning in a firm?

Not all companies that use income segmentation

target the affluent.

The stage in which product ideas are presented

to groups of target consumers physically or symbolically is referred to as

________.

Harley-Davidson

disciples share a common, deeply held attraction to the brand. Harley appeals

include: freedom, independence, power, and authenticity. Harley-Davidson

doesn't just sell motorcycles. It sells self-expression, lifestyles,

aspirations, and dreams. This illustrates ________.

Dollarama profitably appeals to families with

more modest means. The retailer's approach is most likely referred to as

________.