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MNM2605-25-S2
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Thutu sees a leather jacket advertisement that claims that the buyer’s social status will improve if he buys the advertised brand jacket. Thutu is easily influenced by this advertisement and decided to buy the advertised jacket. What type of a consumer is Thutu?
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Joseph Trading store has appointed a research specialist to conduct research about their consumers’ beliefs and their knowledge about trading stores’ products. This refers to the … component of the ABC model.
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Mpho is keen on buying a new house and starting a family in his new home. What type of decision-making is demonstrated?
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Ziyanda wants to reposition her brand by devising strategies that tap into market opportunities not previously exploited. This can be referred to as … repositioning.
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As the owner of an engineering company, Thato has designed a new product and instructs his manufacturing department to manufacture that specific product. Thato does not look at customer preferences or requirements in the market place; he just wants them to design it and he believes that they will find a way to sell it in the market place. This scenario BEST describes the … orientation.
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Kaizer Chiefs football club has different supporters’ clubs across South Africa and these supporters’ clubs have a great influence on each other’s buying behaviour. This is an example of a/an … reference group.
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Healthy Margarine contains a blend of healthy fats, which blocks up to 40% of the absorption of cholesterol into the bloodstream. Healthy Margarine, therefore, segments its market by targeting people who live a health-conscious lifestyle. This scenario is an example of … segmentation.
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Covid-19 has negatively affected Mahlangu Breweries financial situation as well as its image. Mahlangu Breweries is now embarking on an aggressive campaign to create a positive image of their popular beer brand in the minds of the consumers. This process is known as …
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It is very important to Simphiwe to be recognised and accepted by his friends; therefore, he only wears Guess and Diesel brands. This is an example of … needs.
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Cell C offers different cellular packages to various clusters of people with similar needs. These packages include prepaid, contract, hybrid and bundle services. Identify the general approach that Cell C uses to divide and cluster its total market.
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