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A team discovers that the strongest customer pain is solved well by a free exist...

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A team discovers that the strongest customer pain is solved well by a free existing tool. Which judgement is best?

Add AI to make the concept different

0%

Ignore the tool because it is not the team's solution

0%

Assume customers will switch because the new design is more modern

0%

Investigate whether any meaningful switching gap remains before continuing

100%

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