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The 6th Street case highlights how staff use system-provided information to supp...

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The

6th Street case highlights how staff use system-provided information to support

real-time decisions in-store.

A sales assistant

uses system-generated customer and product data to

recommend items during an in-store interaction.

If decisions are based on this system-provided data, which issue

would be

most difficult to detect but most important to manage?

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