Ansoff has proposed a number of strategic options from his matrix. These strategic options are in this sequence: market intensification; market diversification; product diversification; conglomerate diversification. Which marketing possibilities reflect the above in the order stated?

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Answer

new products/new markets; existing products/new markets; new products/existing markets; existing products/existing markets

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existing products/new markets; new products/new markets; existing products/existing markets; new products/existing markets

Answer

new products/new markets; existing products/existing markets; existing products/new markets; new products/existing markets

Answer

new products/new markets; new products/existing markets; existing products/new markets; existing products/existing markets

Answer

new products/existing markets; existing products/new markets; existing products/existing markets; new products/new markets

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Ansoff has proposed a number of strategic options from his matrix. These strateg...

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