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Marketing [01557]
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At the decline stage of product life cycle an enterprise can encounter:
• quantity of citizens in the region, n = 50 thousands;
• average size of monthly profit by consumer, P = 2100 hrn,;
• part of profit, which on the average is spent by a consumer on foodstuff, к1 = 75 %;
• specific weight of costs for dairies in part of profits, that is determined by the index к1, к2 = 30 %;
• specific weight of costs for soul-milk foods in the part of costs which are determined by the index к2, к3=45%;
• specific weight of costs for yoghurts in the part of costs which are determined by the index к3, к4 = 10 %.
Ansoff has proposed a number of strategic options from his matrix. These strategic options are in this sequence: market intensification; market diversification; product diversification; conglomerate diversification. Which marketing possibilities reflect the above in the order stated?
A target market is:
A company management can not influence:
Which form of advertising is used to generate goodwill?
What type of research is used for primary research?
What type of research can include data from a company, such as sales reports and reports on merchandise returns and complaints?
What is any form of communication used to persuade people to buy?
To the social and cultural factors that influence buyers behavior on the consumer market do not belong: