The
6th Street Phygital Store case illustrates how phygital strategies rely on
extensive use of customer data to coordinate digital and physical experiences.

If a private health insurance provider applied a similar data-driven
approach, which ethical issue would require the most careful consideration ?

Question

The
6th Street Phygital Store case illustrates how phygital strategies rely on
extensive use of customer data to coordinate digital and physical experiences. 
 
If a  private health insurance provider  applied a similar data-driven
approach, which ethical issue would require the  most careful consideration ?

Answer

Whether
data collection complies with existing privacy laws

Answer

Whether
customers are willing to share data in exchange for better services

Answer

Whether
customer data can be used to personalise pricing and offers

Answer

Whether
increased data use could disadvantage certain customer groups

Crowdly

The 6th Street Phygital Store case illustrates how phygital strategies rely on e...

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