Netflix first started streaming in South Africa in

2016. With a diverse population and many cultures in South Africa Netflix

adjusted their algorithms to provide a wide variety of shows and movies that

would suit most demographics and cultures. On a monthly

basis Mark Gavill, South Africa's content engineer, writes a detailed report of actions taken to the Chief Content

Engineer of Netflix International, Mrs Samantha Greeves to ensure the content

being added is still in line with Netflix’s missions and goals, “to transcend

through storytelling”. She is said to be an organised person, a very reliable and hard-working

manager and is well respected by those who report to her. She strives to create

team spirit and gives guidance as to what is expected of her employees.

Although she encourages employees to work hard, she is always available to lend

a helping hand should an employee have a work or personal crisis. According to Blake and Mouton’s leadership grid Mrs Greeves follows _______ management approach.