In a mature smartphone market where total sales are barely increasing, Apple and Samsung compete fiercely through pricing and frequent product launches. How does industry growth rate affect rivalry in this situation?

Question

Answer

Low growth reduces rivalry because demand is stable.

Answer

Growth rate has little effect on rivalry intensity.

Answer

Low growth increases rivalry because firms must compete more directly for the same customers.

Answer

High growth increases rivalry by attracting new firms.

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In a mature smartphone market where total sales are barely increasing, Apple and...

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