Netflix’s

global growth is a big factor in the

company’s success. By 2017, it was operating in over 190 countries and, today, close to 73 million of

its 130 million subscribers are outside the United States of America. Netflix’s globalisation strategy, and many

of the challenges it has had to overcome, are unique. Netflix secures content

deals region by region, and sometimes country by country. It also had to face a

diverse set of national regulatory restrictions, such as those that limit what

content can be made available in the different local markets.