snack

bar wrapped in recyclable paper. Packaging for the food industry that meets

stringent health and safety standards and is also recyclable is a long-standing

challenge. Sappi worked in partnership with Nestlé and packaging supplier,

Constantia Flexibles to develop solutions suitable for recyclable paper

production processes. Thomas Kratochwill, Vice President of Sales and

Marketing, Packaging and Speciality Papers at Sappi Europe, during the

advertising campaign stated that “The recent launch of the 

 bar

by Nestlé provides a clear example of the benefits brought through

collaboration across the value chain in our joint efforts to increase the use

of recyclable packaging made from renewable wood fibre.” Thomas and his

team create value through brand positioning and advertising. The launch of the

YES! bar was a success and in 2020, Nestlé launched another two new

flavours.