Sappi is a

global diversified wood fibre company. It focusses on providing dissolving

pulp, packaging and speciality papers, graphic papers as well as biomaterials

and biochemicals to their direct and indirect customer base across more than

150 countries. In 2019, Sappi collaborated closely with the world’s largest

food and beverage company, Nestlé to support the launch of the 

Thomas

Kratochwill’s activities in the case study points to him fulfilling the _____

managerial role.

Sappi is a

global diversified wood fibre company focusing on providing dissolving pulp,

packaging and speciality papers, graphic papers as well as biomaterials and

biochemicals to their direct and indirect customer base across more than 150

countries. In 2013, Sappi shifted its South African timber resources into the

production of dissolving wood pulp to meet growing demand for viscose fibre in

the Far East, as traditional paper markets decline. With the recent completion

of major expansion and conversion projects at its Ngodwana and Cloquet mills

and the ramp-up of production of dissolving wood pulp, Sappi has re-positioned

itself to take advantage of growing markets for this versatile product.

In 2013, Sappi

followed a _____ corporate growth strategy.

Sappi is a global

diversified wood fibre company focusing on providing dissolving pulp, packaging

and speciality papers, graphic papers as well as biomaterials and biochemicals

to their direct and indirect customer base across more than 150 countries. In

2013, Sappi shifted its South African timber resources into the production of

dissolving wood pulp to meet growing demand for viscose fibre in the Far East,

as traditional paper markets decline. With the recent completion of major

expansion and conversion projects at its Ngodwana and Cloquet mills and the

ramp-up of production of dissolving wood pulp, Sappi has re-positioned itself

to take advantage of growing markets for this versatile product. "The

group has invested substantial money in South Africa and North America into the

production of specialised cellulose," said Alex Thiel. "We need to

move Sappi's traditional paper business into areas of more long term,

sustainable growth." He pointed out that this does not mean that Sappi is

walking away from its traditional business of producing paper pulp and fine

paper. "There's limited growth potential for fine paper, so we are

adjusting our capacity," said Alex. "We supply according to the

market demand but there is no huge growth. In fact, competitors have started

exiting the industry, leaving us with more market share but it is still not a

viable market at the moment."

According to

Alex Thiel fine paper was regarded as a ______, considering the BCG

growth-share matrix categories.

Sappi is a

global diversified wood fibre company focusing on providing dissolving pulp,

packaging and speciality papers, graphic papers as well as biomaterials and

biochemicals to their direct and indirect customer base across more than 150

countries. Sappi Southern Africa operates five mills and has a combined

production capacity of 102,000 m

Sappi makes use

of a _____ organisational structure.

Sappi is a

global diversified wood fibre company focusing on providing dissolving pulp,

packaging and speciality papers, graphic papers as well as biomaterials and

biochemicals to their direct and indirect customer base across more than 150

countries. In 2013, Sappi shifted its South African timber resources into the

production of dissolving wood pulp to meet growing demand for viscose fibre in

the Far East, as traditional paper markets decline. With the recent completion

of major expansion and conversion projects at its Ngodwana and Cloquet mills

and the ramp-up of production of dissolving wood pulp, Sappi has re-positioned

itself to take advantage of growing markets for this versatile product. "The

group has invested substantial money in South Africa and North America into the

production of specialised cellulose," said Alex Thiel. "We need to

move Sappi's traditional paper business into areas of more long term,

sustainable growth." He pointed out that this does not mean that Sappi is

walking away from its traditional business of producing paper pulp and fine

paper. "There's limited growth potential for fine paper, so we are

adjusting our capacity," said Alex. "We supply according to the

market demand but there is no huge growth. In fact, competitors have started

exiting the industry, leaving us with more market share but it is still not a

viable market at the moment."

This refers

to the _____ balance scorecard dimension.

Sappi is a

global diversified wood fibre company focusing on providing dissolving pulp,

packaging and speciality papers, graphic papers as well as biomaterials and

biochemicals to their direct and indirect customer base across more than 150

countries. Early July 2022, Sappi added litho and digital reel options to their

flagship Magno range. Magno Web is a woodfree coated paper available in gloss,

matt and silk finishes which is suitable for reel-to-sheet litho printing and

high-speed inkjet printing. These papers are made at Sappi’s European mills.

Later in July 2022, Sappi also launched a new coated paper that feels like an

uncoated one. Sappi Raw is a super-bright graphic paper which provides users

with the reliable print performance typical of coated papers but with the

touch, feel and high whiteness appearance of an uncoated paper. It is the only

paper on the market to combine these features.

During July

2022, Sappi implements the ______ corporate-level strategy.

Sappi is a

global diversified wood fibre company focusing on providing dissolving pulp,

packaging and speciality papers, graphic papers as well as biomaterials and

biochemicals to their direct and indirect customer base across more than 150

countries. In 2019, Sappi collaborated closely with the world’s largest food

and beverage company, Nestlé to support the launch of the 

“He worked closely with

three supervisors and the various employees that reported to them, keeping them

motivated as a team and stimulating positive teamwork.”

This refers to

the _____ factors of Herzberg’s theory.