In the 6th Street case, digital strategy was closely aligned with the organisation’s operating model and internal capabilities.
If a regional public transport authority wanted to adopt a similar phygital approach to improve passenger experience, which factor would be most critical in shaping a sound digital strategy decision?

Question

In the 6th Street case, digital strategy was closely aligned with the organisation’s operating model and internal capabilities.

If a regional public transport authority wanted to adopt a similar phygital approach to improve passenger experience, which factor would be most critical in shaping a sound digital strategy decision?

Answer

Whether
competitors are already using similar digital platforms

Answer

Whether
digital services reduce the need for frontline staff

Answer

Whether
digital tools could be added quickly to existing systems

Answer

Whether
digital initiatives align with existing operational processes and staff
capability

Crowdly

In the 6th Street case, digital strategy was closely aligned with the organisati...

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