...the Bullwhip Effect and the Ripple Effect are two different words for the same dynamic phenomenon.

..the Bullwhip effect refers to the spread of a distortion, and the Ripple Effect refers to the amplification of a distortion in supply chains.

...the Bullwhip effect is shaped by structural interdependence in the supply chain, and the Ripple Effect is shaped by behavioral responses.

...the Bullwhip effect refers to the amplification of a distortion, and the Ripple Effect refers to the spread of a distortion in supply chains.