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On 21 April 2016, Taste Holdings opened the doors of the first Starbucks in Joha...
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On 21 April 2016, Taste Holdings opened the doors of the first Starbucks in Johannesburg, bringing the full Starbucks experience to Rosebank. Taste Holdings, under an agreement with Starbucks, is a business franchise group holding the rights to own and open Starbucks stores in South Africa. Taste Holdings is a South African-based management group that owned and licensed a portfolio of brands such as The Fish & Chip Co, Maxi’s and Domino’s Pizza, as well as NWJ, Arthur Kaplan and World’s Finest Watches. Under this alliance, Taste Holdings opened 12 Starbucks in South Africa. The Starbucks stores did not perform optimally in 2018. In the same year they paused all roll out plans to investigate the matter. They found that the Starbucks business model was not suited for the South African market. South Africa consumers, for example, do not like strong coffee, which is what the brand is known for. Which one of the following options is an example of a turnaround strategy implemented by Taste Holdings?
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