The effects of the COVID-19 outbreak were felt throughout the world. People

were buying more and more from companies such as Takealot and less in actual

shops. Checkers, one of the Shoprite Group brands, started the 60/60 service,

where customers can shop online in 60 seconds and have it delivered within 60

minutes. This was Checkers’ marketing manager, Mr Alex Naidoo’s idea to serve

customers during the pandemic that might not want to visit Checkers or other

psychical shops. “With the pandemic already upon us, we had to act fast.

Employees with motorcycle licences were approached to ask if they would be

willing to take on additional responsibility as drivers for deliveries.” According

to the Boston Consulting Group matrix, Checkers’ new 60/60 service can be

viewed as a _________.