Which scenario best demonstrates a violation of market research ethics and protocols during a focus group?

Question

Which scenario best demonstrates a  violation of market research ethics and protocols  during a focus group?

Accepted Answer

The researcher shares early findings with a competitor for additional insights.

Answer

A researcher politely redirects the group when the discussion goes off topic.

Answer

Participants sign consent forms before the session begins.

Answer

The moderator avoids using jargon to ensure all participants understand.

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