Three relevant customers describe the pain, but two others say their current alternative already solves the problem well. How should the team treat the two contradictory cases?

Question

Accepted Answer

Treat them as useful evidence that may narrow the customer segment or weaken the assumption.

Answer

Delete them from the evidence log.

Answer

Ask AI to rewrite them so they support the venture.

Answer

Ignore them because they weaken the preferred idea.

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Three relevant customers describe the pain, but two others say their current alt...

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