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Mahlangu Breweries has established that 25% of their beer drinkers account for m...
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Mahlangu Breweries has established that 25% of their beer drinkers account for more than70% of their beer purchases. Therefore, Mahlangu Breweries has ensured that their advertising campaigns are aimed at the heavy users (25%), instead of the light users (75%). This scenario refers to … segmentation.
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