The statements below are accurate EXCEPT

I. Your primary audience is your intended audience; it is the person or people you have in mind when you decide to communicate something

II. Your secondary audience consists of people further removed from the writer who might have general interest in the document

III. Your tertiary audience consists of people more distant from the writer who need to stay aware of the message but will not directly act or respond to the message

IV. Demographic information includes factors such as gender, age range, marital status, race and ethnicity

V. Psychographic information includes aspects such as values, opinions, attitudes, and beliefs

VI. Situational analysis focuses on characteristics related to the specific reading situation of your audience