Which of the following statements about Customer Lifetime Value (CLTV) are correct?

Question

Which of the following statements about  Customer Lifetime Value (CLTV)  are correct?

Answer

CLTV never changes over time.

Answer

CLTV changes based on each customer's average order value.

Answer

CLTV increases if customers stay longer with the company.

Answer

CLTV has no relation to customer retention.

Answer

CLTV can guide how much to invest in acquiring new customers.

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