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Una fábrica de cigarros va alanzar al mercado una nueva de linea de cigarros. Antes de hacer lanzamiento, el gerente de mercadeo contacta, a través de su personal clave, a un grupo de fumadores a los que les entrega un kit de cigarros sin identificar y le entrega un formulario que el fumador debe llenar para cada uno de los cigarros recibidos. El fumador que recibe el kit de cigarros decide si devuelve el formulario lleno o no. Seleccione la respuesta correcta para las siguientes preguntas

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¿Cuál es la unidad de análisis en este caso?

¿Cuál es el tipo de muestra utilizado por el investigador?

¿Cuál es el procedimiento de muestreo utilizado por el investigador?

¿Cuál es el marco muestral utilizado por el gerente de mercadeo?

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