When someone appeals

to what everyone (or nearly everyone) believes

When it is pointed out that the author of a claim or argument doesn't act in accordance with it

When someone uses the

number of humans that have done something as a reason for others to do it

When someone attacks the author of an argument rather than the argument itself

A set of cultural

norms that, if violated, may result in people avoiding you or thinking you are

impolite

What people believe

to be right or wrong in a fundamental way

A set of rules that,

if violated, may result in physical or financial sanctions

A set of rules that,

if followed, always results in the person living a long and happy life

Fact-checking

Slippery slope

Tu Quoque

Ad hominem