It may vary from group to group.

It reflects the psychology of the consumer.

It allows companies to set prices without concern for other marketing factors

It is often higher than the actual value.

precise

accessible

improper

impartial

decide

aim

attempt

hurry

To explain how buyer-based and competition-based pricing can be used together

To contrast the actual and perceived value of a specific item

To give an example of a product with a low perceived value

To illustrate why using perceived value is appropriate for certain products

Their prices are influenced by the pricing strategies of small businesses.

They tend to have higher production costs when using competition-based pricing.

They spend less money on marketing than small businesses do.

They are more likely to use only one pricing approach.

They are based on the value of a product or service.

They depend on measurable information.

They rely equally on personalized information and averages.

They focus on the costs to the customer.

it favors companies with low production costs.

it encourages sellers to set prices lower than their costs will allow.

it provides benefits for companies that buy materials in bulk.

it promotes the use of a single pricing strategy.

not so expensive

available in various colors

twice as efficient as incandescent lights

easier to install

red, orange, and green LEDs.

engineers

white-light-emitting diodes

digital clocks, calculators, toys, and similar devices

show the problems and dangers associated with this form of lighting

give an example of a type of lighting that is not as important as it once was

explain why people in developing countries prefer kerosene to electrical light

demonstrate that kerosene is brighter and easier to use than WLEDs