Understanding the target audience and their online behaviour

Deciding on an effective e-commerce model encompassing community, content, and commerce

Developing an effective Web site that is easy to use, accomplishes the

goals of the company, is safe and secure, and affordable to set up and

maintain

Defining and executing an effective strategy

Developing a complex website with numerous features, is safe and secure, and expensive to set up and maintain

Providing a phone number for customer service that is only answered when

the physical store is open, with no option for online chat or email

support outside of those hours

Sending out weekly email newsletters with promotions that are not

advertised in their physical store or on their social media channels

Allowing customers to browse products online, save items to their wish

list, and then be able to access that same wish list and purchase those

items in their physical store or through a mobile app, with consistent

pricing and available inventory information across all platforms

Having a physical store in Mtunzini and a separate online store with different product selections and pricing

Responding to customer inquiries made through their Facebook page only

during business hours and directing website inquiries to a different

email address monitored less frequently

Technological infrastructure limitations, high competition among online businesses, and difficulties in website design

Managing logistics and shipping, handling online marketing and advertising effectively, and dealing with payment processing fees

Dealing with consumer privacy concerns, overcoming consumers’ lack of trust, and overcoming global issues

Ensuring website security from cyberattacks, keeping up with rapidly

evolving technology, and managing customer service inquiries

Attracting new customers online, retaining existing customers, and managing inventory effectively

An increase in the complexity of managing technology infrastructure

The opportunity to improve customer service

The potential to reduce costs

The ability to reach new customers

The capacity to speed the flow of goods and information

Ubuhle Tech Solutions advertising their website development services on social media platforms

An individual selling their old computer parts to another individual through an online classifieds website

Ubuhle Tech Solutions purchasing new networking equipment from a national IT distributor through the distributor's online portal

The Mtunzini Municipality using Ubuhle Tech Solutions' online contact

form to inquire about a bulk discount for computer maintenance for their

offices

A local resident contacting Ubuhle Tech Solutions through their website to request a quote for fixing their personal laptop

The exchange of goods and services through business catalogues

Focusing on physical storefronts with online business advertising

Conducting business activities in many local geographical areas

Utilizing telephone lines for direct business sales transactions

Conducting business activities electronically over computer networks such as the Internet, extranets, and corporate networks

Ubuhle Tech Solutions creating a forum on their website where

individuals can ask each other tech-related questions and share

solutions

Ubuhle Tech Solutions offering a referral program where existing

individual customers can earn discounts by recommending their services

to friends and family

Ubuhle Tech Solutions partnering with a local electronics store to offer their services to the store's customers

Ubuhle Tech Solutions using online customer review platforms to gather feedback on their services from individual clients

Ubuhle Tech Solutions directly selling refurbished computers with a warranty through their website

It is a subset of traditional commerce that involves selling goods through physical mobile storefronts

It relies on the use of wireless devices such as smartphones and tablets to place orders and conduct business

It primarily focuses on government-to-citizen (G2C) electronic transactions

It is the use of wired network connections to complete online purchases

It refers exclusively to business-to-consumer (B2C) transactions conducted online