narrowing down ideas

evaluating risks

selecting the best idea

generating multiple possibilities

targets high-end users

starts simple and grows to replace incumbents

never becomes mainstream

requires government approval

Follow a fixed linear process

Avoid customer feedback

Focus only on profit

Iterate based on user feedback

only for artistic people

copying other ideas

the ability to generate novel and useful ideas

company mission

total operating expenses

customer relationships

market segmentation

filtering and selecting ideas

free-form creativity

generating impossible solutions

expanding ideas

bringing an innovation to market

stopping product development

implementing internal processes only

doing academic research

freely generating ideas without criticism

limiting idea quantity

judging ideas immediately

avoiding group participation

the company’s internal goals

how much profit will be earned

competitors’ weaknesses

why customers should choose your solution

a financial forecast

a representation used to test concepts quickly

the final product

a marketing tool only