Firms have several options for entering a new country, each with different level of  ________ & ___________.

Involved consumers tend to engage in extended problem solving.

The consumer buying process consists of five steps: need regognition, search for information, alternative evaluation, purchase stage, and  ________________.

Generational cohorts are groups of consumers buying into the same industry.

Everything a firm does should revolve around the  _________________.

Top management needs to commit to supporting a strong ethical climate within their organization.

Being a part of an ethically responsible firm shold be important to every employee, but it is very important to ____________________.

Value represents the relationship of benefits to _________.

The marketing mix consists of the four Ps which include all of the following except:

Successful firms integrate marketing thoughout their organization so that marketing activities coordinate with other functional areas of the firm.