Firms use four basic growth strategies: market penetration, market development, product development, and __________________.

Individuals and firms can and should act ethically.

Ethical and socially responsible considerations should be integrated into the firm's _________________________.

Portfolio analysis is a management tool used to evaluate the firm's effectiveness.

Marketing is an activity, set of institutions, and processes for creating, capturing, communicating, delivering, and exchanging offerings that have value to consumers.