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EM Data Culture Certificate_Digital Business I

EM Data Culture Certificate_Digital Business I

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Information systems enhance core competencies by:

creating educational opportunities for management.

fostering synergies among departments.

providing better reporting facilities.

encouraging the sharing of knowledge across business units.

allowing operational employees to interact with management.

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When two organizations pool markets and expertise that result in lower costs and generate profits, they are creating:

core competencies.

net marketplaces.

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Which of the following represent the primary activities of a firm?

Procurement, inbound logistics, operations, technology, and outbound logistics

Inbound logistics, operations, outbound logistics, sales and marketing, and service

Inbound logistics, operations, outbound logistics, technology, and service

Procurement, operations, technology, sales and marketing, and services

Organization infrastructure, human resources, technology, and procurement

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Information systems can be used at the industry level to achieve strategic advantage by:

enforcing standards that reduce the differences between competitors.

raising the bargaining power of suppliers.

encouraging the entry of new competitors.

building industrywide, IT-supported consortia and symposia.

decreasing switching costs.

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The most successful solutions or methods for achieving a business objective are called:

core competencies.

best practices.

best processes.

value activities.

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Which of the following would a company employ to measure and compare its business processes to similar processes of other companies within their industry?

Secondary activities

Value chain analysis

Strategic systems analysis

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Which of the following is a support activity in a firm's value chain?

Sales and marketing

Inbound logistics

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The value chain model:

categorizes four basic strategies a firm can use to enhance its value chain.

categorizes five related advantages for adding value to a firm's products or services.

sees the supply chain as the primary activity for adding value.

highlights specific activities in the business where competitive strategies can best be applied.

enables more effective product differentiation.

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Which of the following is a competitive force challenging the publishing industry?

Suppliers' bargaining power

Substitute products or services

Positioning and rivalry among competitors

Low cost of entry

Customers' bargaining power

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Hilton Hotels uses its OnQ system for which of the following purposes?

To create synergies with its suppliers

To benchmark its progress against competitors

To lower its operating costs

To take advantage of network economics

To estimate each guest's profitability and give additional privileges to profitable customers

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