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MPU3242 - INNOVATION MANAGEMENT
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What is service innovation?
The main purpose of process innovation is to:
Nike's "Just Do It" campaign is a prime example of:
Design and performance of an invented products are normally less functional and require further upgrades.
Which is (are) corect description about service innovation?
Repositioning means that the products are targeted at new segments or new markets to increase market share.
New ways to organize work relate to technological aspects of Process Innovation.
Types of Innovation describe about degree of newness in certain innovation.
Disruptive Innovation involves replacing the previous product with a new product that offers substantial benefits.
Breakthrough means coming up with something new. Usually, the breakthrough product is new in the areas of technology and market.