What recommendations would you make to Coach?

Will the plan proposed by current Coach’s leadership be successful in reversing the brand’s

slide in market share? Why or why not?

 How has increased competition at Coach’s price points affected the brand’s performance?

Based on principles from the chapter, explain how price affects customer perceptions of the

Coach brand.

What challenges does Coach face in pricing its vast product line?

What potential problems does Target face in continuing its focus on store brands?

What could Target do in the future to further develop its strengths in store brands?

Is Target’s store brand strategy working? Explain.

What benefits does Target receive from its store brands?

Describe how traditional marketing research could be integrated with Campbell’s research

efforts from this case.