Describe how traditional marketing research could be integrated with Campbell’s research

efforts from this case.

Compare the effectiveness of Campbell’s biometric research with its deep dive research.

What objectives does Campbell have for the marketing research efforts described in this case?

What are the strengths and weaknesses of the Campbell Soup Company’s marketing

information system?

Given Sony’s current situation, what recommendations would you make to Hirai for the future of the company?

What stands in the way of Sony’s success today?

What macroenvironmental factors have affected Sony’s performance during that period?

What microenvironmental factors have affected Sony’s performance since 2000?

Will Samsung be successful in achieving its goal of becoming a leader in the Internet of Things market?

Is Samsung’s current and future strategy customer focused? Why or why not?