What challenges does Samsung face with such a diverse product portfolio? What benefits?

In recent years, how has Samsung achieved its goals in markets where it had little presence, such as smartphones?

How was Samsung able to go from a copycat brand to an innovation leader?

With increased competition today, how can FedEx continue to be competitive?

Which of the five marketing management orientations best applies to FedEx?

Evaluate FedEx’s performance relative to customer expectations. What is the outcome of this process?

Describe FedEx in terms of the value it provides customers. How does FedEx engage customers?

Give examples of needs, wants, and demands that FedEx customers demonstrate, differentiating these three

concepts.