Sam runs a small business, and as such doesn't have a formal process of budgeting for their advertising expenditure each year. When "times are bad", Sam often reduces advertising to save money. Which of the following budget strategies is Sam using?

Which of the following is NOT a characteristic of advertising?

Which of the following is NOT a public relations tool?

According to Rogers' diffusion of innovations model, which of the following adopter categories is the group of consumers who adopt new products early but carefully, and are typically opinion leaders in their community?

In the lesson this week, we looked at three communication purposes: inform, persuade, and remind. Which of the following is most likely to be a communication strategy to remind consumers?

Which of the following statements about marketing channels is FALSE?

Which of the following statements is the most accurate when comparing transportation options for moving goods around Australia?

Sam owns a company that manufactures food and beverage products. Sam's company does not have the resources or expertise to deal with the end consumers directly, so uses a network of wholesalers and retailers to sell their products. Which of the following is NOT an example of a positive motivator that Sam can use to encourage the wholesalers and retailers to do their best?

Manufacturers of prestige/luxury brands often deliberately limit the number of intermediaries handling their products in order to enhance the product image. These manufacturers are using which of the following distribution strategies?

Zara, a hugely successful fashion brand, manufactures a large proportion of their own fabrics, and then manufactures their clothes in their own factories (rather than outsourcing to third-party factories). They then sell these clothes in their own company-owned and branded retail stores. Zara is an example of which type of marketing network?