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A manufacturer of baked beans sells their products to end consumers through retailers, such as "IGA" Supermarkets. In this case, IGA is best described as part of which group in the microenvironment?
Which one of the following is NOT typically part of a firm's value chain?
According to Evans (1988), why should a company continuously monitor its marketing environment?
The ABS has reported that an increasing number of Australian couples are not having children. This trend is associated with which aspect of the macroenvironment?
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