According to the diffusion of innovations model, the first group of consumers to adopt new products is the...

A product that is purchased infrequently, has no close substitutes or alternatives, and is available in a limited number of outlets is also known as...

A car retailer entices customers to buy from them by offering an extended warranty on all new cars. The normal manufacturer's warranty is 3 years, but the retailer extends this at no extra cost to 5 years. This feature of the product is most likely to be part of which level of the "total product concept"?

For the past 20 years, Alex has always owned and driven Toyota cars. When asked why, Alex answered "I really like them because they are so reliable, so I will always choose Toyota rather than any other brand." In that statement, Alex is expressing...

Which of the following statements about services is TRUE?

Segmenting a consumer market based on the level of loyalty customers show towards a brand (e.g. "highly loyal customers" versus "brand switchers") is an example of which segmentation variable?

Rather than attempting to satisfy all customers in a market, a company has decided to target only one segment, consisting of customers who are seeking somewhat specialised benefits. This is an example of...

When segmenting a market, which of the following is NOT one of the criteria used to assess the effectiveness of the segmentation scheme?

Which ONE of the following is NOT an example of a sociodemographic variable?

Positioning is defined as...