Many major companies have

created the position of ________ to address concerns about the privacy of

customers.

You want to find out

whether Australians between 21 and 40 years of age tend to vote Labor and

whether Australians between 41 and 70 tend to vote Liberal. You will most

likely use a ________ to collect your data.

Focus group interviewing

has become one of the major marketing research tools for gaining insight into consumer

thoughts and feelings. However, if the sample size is small, a researcher would

be most concerned about which of the following?

A successful CRM program

can be expected to help a company achieve all of the following EXCEPT ________.

What is the first step in

the marketing research process?

Which

method could a marketing researcher use to obtain information that people are

unwilling or unable to provide?

You are about to test the

hypothesis that sales of your product will increase at a very similar rate at

two different discount rates, namely a $5 decrease in unit price or a $7

decrease in unit price. You are involved in what type of research?

Currently researching data

sources from within the company to make marketing decisions involves making use

of _______ databases.

Your marketing department

is attempting to improve strategic decision making, track competitors’ actions,

and provide early warning of opportunities and threats. To achieve this goal,

which of the following would be the best for the department to use?