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MKC1200 - Principles of marketing - S2 2025

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Intermediaries who do not take title to goods and perform only a few functions and whose main function is to facilitate buying and selling, for which they are paid a commission are known as _______.

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Retailers who typically offer some sales assistance and information as well as credit and merchandise return services to support the sale of the shopping goods they carry are known as _______.

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Which of the following represents the seamless cross-channel buying experience that integrates in-store, online and mobile shopping?

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Leadership in which type of marketing system is assumed not through common ownership or contractual ties, but through the size and power of one or a few dominant channel members?

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A channel consisting of one or more independent producers, wholesalers or retailers each seeking to maximise its own profits even at the expense of profits for the channel as a whole is a(n) _______.

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Marketing channels may be used to market _______.

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To a producer of goods, a greater number of channel levels means _______ and greater channel complexity.

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In marketing terms, we say that the number of intermediary levels indicates the _______ of a channel.

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Marketing channel members perform many key functions. Which of the following is NOT normally a channel function?

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A firm located in a seaport town sells rock, gravel and sand to local markets. It has just been awarded a large contract with a company 500 miles down the coast. Management should consider switching from truck to _______ transport.

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