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MKC1200 - Principles of marketing - S2 2025

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A meat pie cost three times more at the AFL Grand Final than the same meat pie cost at suburban Sam’s Café. This is an example of ___________.

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It is most typical for producers who use captive-product pricing to set the price of the main product ___________ and set ___________ on the supplies necessary to use the product.

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Johnson Boats wants to introduce a new model of boat into mature markets in highly developed countries with the goal of quickly gaining mass-market share. As a consultant, you should recommend a ___________ pricing strategy.

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With an understanding of price elasticity, sellers should know that the less elastic the demand for their product is, the more advantageous it is for them to ___________.

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Under ___________, the market consists of many buyers and sellers who trade over a range of prices rather than a single market price.

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The company designs what it considers to be a good product, totals the expenses of making the product and sets a price that adds a standard mark-up to the cost of the product. This approach to pricing is called ___________ pricing.

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Fixed costs ___________ as the number of units produced increases.

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A company faces fixed costs of $200 000 and variable costs of $16.00/unit. They plan to directly sell their product to the market for $24.00. How many units must they produce and sell to break even?

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Xbox 360 decides to add a free subscription to XBOX magazine with every game bought in an effort to differentiate its offering from PS3 games. This is an example of ___________.

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Consumer perceptions of the product’s value set the ___________ for prices.

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