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COMM1180-Value Creation T2 2025
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Which of the following is NOT a way that companies can enhance customer value?
A group of four university friends has decided to go away for a weekend. After quite a bit of research, they settled on a funky hostel in Melbourne which is in the middle of exciting nightlife. What does that tell you about their ‘job to be done’ as a customer of tourism services?
Which of the following statements about positioning is correct?
Native Secrets is an indigenous business that produces and sells personal care products and essential oils from native plants. When working on a marketing strategy for their new White Cypress Essential Oil, they are wondering how to best present the value created by the product. The oil is currently advertised as “soothing and grounding”, but the team is now arguing whether that is a functional or experiential value, and how it relates to the symbolic and cost/sacrifice value of the essential oil. Who is right?
Customer lifetime value is another term to describe
You landed your dream job at Apple. You have some ideas about how to “optimize revenue forecasting”. In whose portfolio does this idea fall most fittingly?
Corporate Social Responsibility (CSR) can be hard to pin down. What discipline or viewpoint most closely aligns with the statement “CSR attempts to correct a failure in markets, most often in the form of externalities imposed on third parties”.
You landed your dream job at Apple. You have some ideas about how to “better address the shopping expectations of Gen-Z customers”. In whose portfolio does this idea fall most fittingly?
Which statement best summarizes Friedman’s attitude towards the concept of Corporate Social Responsibility (CSR) at the time of writing?
Corporate Social Responsibility (CSR) can be hard to pin down. What discipline or viewpoint most closely aligns with the statement “CSR is an attempt by businesses to self-regulate their impact on the world around them”.