A group of four university

friends has decided to go away for a weekend. After quite a bit of research,

they settled on a cosy B&B in the Blue Mountains because it is near various

hiking tracks.  What does that tell you

about their ‘job to be done’ as a customer of tourism services?

Rob is working in the

marketing team of a meat exporting company. The team is tasked with finding a

market for less popular cuts of meat. Rob is working on beef tongue.  He has identified countries in Europe, South-East

Asia and South America that use tongue in their national cuisine.  This is an example of which marketing step,

and what other steps does he need to complete?

Frequent flyer

programs are designed to maximise Customer Lifetime Value (CLV) from

particularly profitable market segment(s). 

From your understanding of creating value from market opportunities,

frequent flyer programs

Why is it important for companies to develop a

strong value proposition?

Which of the following is a key benefit of effective market segmentation?

Native Secrets is an indigenous business that

produces and sells personal care products and essential oils from native

plants.  When working on a marketing

strategy for their new shampoo and conditioner, they are wondering how to best

present the value created by the product. 

The team is arguing whether the four types of

customer value (functional, experiential, symbolic, and cost/sacrifice value)

are mutually exclusive or not to decide on their marketing strategy.

Which of the following best defines customer value in a market opportunity?

Which of the following is NOT a component of a

value proposition?

Rachel is working in

the marketing team of a meat exporting company. The team is tasked with finding

a market for less popular cuts of meat. What is the right order of these

marketing steps?

According to Smith and Colgate's (2007) framework,

which of the following is NOT a dimension of customer value?