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MKTG-2020-A1/A2-Marketing
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Which of the following is true of international divisions that are structured as geographical organizations?
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Managers must evaluate each potential global market in terms of its potential and risks. Under which category in the indicators of market potential do currency controls, labour restrictions, and non-trade tariff barriers fall?
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The new product development process usually starts with ________.
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The Tokyo Disney Resort is owned and operated by Oriental Land Company under license from the Walt Disney Company. In this case which of the following is an advantage of licensing?
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Which of the following is an economic factor that affects the pricing decisions of a company?
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The Bread Company promotes its brand in new international markets by providing rights to local bakeries and bistros to use its recipes and brand name. In this case, The Bread Company's market-entry strategy is referred to as which of the following?
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New restrictions on foreign-owned online sellers caused major obstacles for Amazon in India's huge ecommerce market. This is an example of a ________.
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The stage in which product ideas are presented to groups of target consumers physically or symbolically is referred to as ________.
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Name the other 4 stages of the product life cycle assuming that the first stage is product development. In addition provide an example for each stage of existing product that has gone through this process.
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Increasingly, different types of retailers now sell the same products at the same prices to the same consumers thanks in part to the price transparency the internet provides. Known as retail convergence, this activity usually leads to ________.
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